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“Using Ansarada lowered the stress of the deal.” Bede O'Connor, co-founder, Optimized Ortho.

Optimized Ortho

Selling your own business is hard. It’s personal.

Bede O’Connor, one of the founders of Australian orthopaedic company Optimized Ortho, says the sale of his company was emotionally draining.

“It was the first time I had sold a business and it’s a bit like selling your own baby,” says Mr O’Connor. “I found during the three month sale process that Ansarada had superb customer service. I was very impressed with their promptness in returning calls and their genuine willingness to help.”

Optimized Ortho was sold to the UK’s Corin Group, a manufacturer and supplier of orthopaedic devices.

“The buy side, as we did, found ansarada easy to use,” says Mr O’Connor, who says his numerous rugby union injuries sparked an interest in orthopaedic devices. “Using Ansarada lowered the stress of the deal.”

Bede O’Connor, co-founder, Optimized Ortho

The financial details of the transaction were not disclosed

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