So how do they judge?In due diligence, investors are judging to assess the level of risk and opportunity in your business. They do this by understanding your potential – your vision and your level of clarity, capacity and capability to execute it.
They’ll be judging:You: Who are you (and all your co-founders)? What has shaped you? What’s driving you? What are your superpowers?
Your vision: Who does it serve? What problems does it solve? How much value could it create?
Your strategy: Clarity on the risks & challenges to solve, along with a clear, differentiated point of view that supports coherent methods and actions
Your plan/model: The set of coherent methods and actions that deploy funds raised to solve the challenge, deliver value contained in the vision, and minimize risk.
Your measures: What are your measures and how clearly attributable are they to methods and actions that execute the strategy?
Your foundations: The funds required, terms, structure and legal agreements in place that will either support or hinder their desired investment criteria and execution of the strategy.