This is the story of Logan Hufkie, Executive, PSG Capital, South Africa

Transcript

I'm Logan Hufkie, I'm a director of PSG Capital and I'm in Sandton, Johannesburg. Outside of deal making my core focus is my family. I've got a son and fiance and two staffies. We like to do a lot of nature, kind of outdoor walks and spend time at the beach. We love to entertain as a family. We watch any sport and every sport and really do whatever my son wants to do, to be honest.

I am a director of PSG Capital. We are a corporate finance house in South Africa. We do end to end corporate finance activities including mergers and acquisitions, valuations, listings, capital raises both in the public and private space.

I think it is difficult to be a woman in this field. My peers and my colleagues, that's not the way we operate. We see value.

You know, I must also mention Johan Holthausen, is our chairman and I would call him my mentor. Having him putting me forward has been an incredible change in trajectory for my career.

I focus on M&A activity. My background is legal but corporate finance goes far beyond just legal work because ultimately this world is about relationships. It's people and understanding people and building trust over an extended period of time.

We believe in partnerships like we have with Ansarada, you know, we we built up that relationship.

We know that we can call on the team. We can have a data input together within hours. We built that over time, and it's good to have that that trust, that quality assurance. It is essential that you are keeping information as confidential as possible, that you can see who saw what and when and how, that your NDAs and terms are airtight so that everyone understands what's expected of them.

And I think Ansarada helps in terms of its ability to streamline and put order to that chaotic process.

You know, internally, we like to say Ansarada is like the iPhone of virtual data rooms because it's so user friendly. You can see the user interaction. You get those reports sent to you to see who's really engaging.

We understand Ansarada has also improved its AI capability and is continually developing that aspect of the business before in turn help us as corporate financiers to to unlock more value and more synergies and make the process even even more seamless.

I'm Logan Hufkie, and I'm a Pathfinder.